Persuasion That Sells
Stop losing sales to "I'll think about it."
The playbook for local businesses: 34 persuasion triggers and the exact words to use by text, at the counter, and in your ads.
- What each trigger is, why it works, and when it backfires
- Text templates you can send today, by industry
- Sell more without leaning on discounts
55-page PDF. Instant download. 7-day money-back guarantee.
Sound familiar?
Your product isn't the problem. Your message is.
"I'll think about it," and you never hear back.
A competitor with a worse product keeps winning.
Discounts bring a crowd and eat your margin.
Ads won't fix a weak message. They just show it to more people.
The big idea
You already use persuasion triggers. You just don't know it.
"This one's our best seller" is social proof. A coffee while they wait is reciprocity. The owners who sell more aren't using different tricks. They use the same ones on purpose.
Emotion decides. Logic justifies.
How it works
Every trigger, broken down the same way.
What it is
The trigger in plain English, with an everyday example.
Why it works
The psychology behind it, in a few lines.
Put it to work
What to say and do in your texts, at the counter, and in your ads.
Watch out
Where it backfires, so it never costs you a customer's trust.
What's inside
34 triggers in 9 parts, from the first hello to the repeat customer.
- 55 pages
- 34 triggers
- 7 industry playbooks
- 6 text templates
- 3-message follow-up
- 4-week action plan
- 01How your customer decides
- 02The rules of the game
- 03The trust triggers
- 04The desire and action triggers
- 05The relationship triggers
- 06Triggers inside your store
- 07Playbook by industry
- 08The follow-up text sequence
- 09Your 4-week action plan
Take a look inside
Real pages from the book.
Short, practical, and written for the counter, not the classroom.
Playbooks by industry
Your industry gets its own playbook.
The triggers that matter most, what to do in your space, and what to avoid. Six of them come with a text you can send today.
- 01Restaurants and pizzeriasSocial proof, liking, reciprocity
- 02Med spas and beauty studiosProof, commitment, authority
- 03Accountants and bookkeepersAuthority, specificity, guarantee
- 04Boutiques and apparel storesExclusivity, contrast, novelty
- 05Healthcare practicesAuthority, specificity
- 06Electricians, plumbers, and emergency servicesAvailability, guarantee, reliability
- 07Pet groomers and pet storesLiking, story, commitment
Not on the list? The 34 triggers work for any business that sells face to face.
The fair question
Isn't this just manipulation?
Only if it's a lie. Persuasion makes a good decision easier. Manipulation pushes a bad one. The book draws the line in plain sight.
Persuasion
- Real scarcity, based on your actual stock or schedule.
- Real reviews from real customers.
- Authority built on know-how and good work.
- A sale with a real deadline and a real reason.
Manipulation
- "Only a few left" with a full stockroom in the back.
- Made-up reviews and fake profiles.
- An expert title with nothing behind it.
- A countdown timer that resets every week.
Fake reviews aren't just bad form. Since October 2024, the FTC can fine businesses for them.
A trigger is the seasoning, not the meal.
No made-up stats
Every stat comes with a source and a year.
85%
of Americans say positive reviews make them more likely to use a local business.
BrightLocal, 2026
81%
need to trust a brand before they'll buy from it.
Edelman, 2019
42%
have bought something on sale and later regretted it.
Ipsos for Google, 2023
Put together: customers are easy to sway, they know it, and they expect you to be honest about it.
Who it's for
Built for owners who sell face to face.
This is for you if:
- You run a restaurant, shop, studio, practice, or trade business.
- You hear "I'll think about it" more than "yes."
- You're tired of cutting your price to close a sale.
- You write your own texts, posts, and signs.
This isn't for you if:
- You want ways to trick people. This book is the opposite.
- Your product has real problems. Fix those first.
- You want more sales without changing a word you say.
About the author
Rodrigo Neves, founder of Tellus.
I grew up working the counter at my family's building supply store, watching people decide in seconds whether to buy or walk out. After ten years in marketing, I still see owners lose sales they should have won, over one text or one line at the counter. This book is how you stop losing them.
More about TellusGet the playbook
All of it for $47.
That's less than one lost sale.
Persuasion That Sells
$47
One-time payment. Yours to keep.
- The 55-page playbook (PDF)
- 34 persuasion triggers, each with what to say and what to avoid
- Playbooks for 7 local industries
- 6 text templates, ready to send
- A 3-message follow-up that turns buyers into regulars
- How to set up your space to sell: window, shelves, and counter
- The line between persuasion and manipulation
- A 4-week action plan
Secure checkout. Instant download.
Try it for 7 days.
Read it, pick three triggers, and use them this week. If it's not what this page promised, ask for a full refund within 7 days. No hassle, no questions asked.
Trying it is risk-free. Losing the next sale isn't.
FAQ
Quick answers.
Will this work for my business?
If you sell face to face, yes. There are playbooks for 7 industries, and the 34 triggers work for any business that serves people in person or by phone.
I'm not a salesperson. Is this still for me?
That's exactly who it's for. Every trigger comes with the words to use, so you're never making it up on the spot.
Why not just lower my prices?
Discounts bring in buyers who leave for the next deal, and 42% of Americans have regretted something they bought on sale. This book shows you how to sell on value instead.
Is this a course?
No videos, no modules. It's a PDF you can read in an afternoon and keep next to the register.
When do I get it?
Right away. You'll get the download link by email as soon as your payment goes through.
What if it's not for me?
Ask for a full refund within 7 days. No questions asked.
Your next customer is deciding right now.
They'll buy from whoever makes the decision easy. Make sure it's you.
Rather have us handle it? Get a free strategy assessment.