The Top of the Map Protocol
Rank higher on Google Maps in your town.
A step-by-step playbook for your Google Business Profile, for owners who handle their own marketing.
- All 21 profile fields, and which ones actually move your ranking
- Review request texts that follow Google's rules
- The mistakes that get businesses kicked off Google Maps
78-page PDF. Instant download. 7-day money-back guarantee.
Sound familiar?
You're open. Google just isn't sending people your way.
Calls from Google have slowed down.
Happy customers, hardly any reviews.
You're not sure which settings actually matter.
The big idea
You already have a salesperson working 24/7. Nobody ever trained them.
Your Google profile shows people your photos, reviews, hours, and directions before they ever call you. At most local businesses, it got set up in a hurry years ago and hasn't been touched since.
It's not a listing you set up once. It's a sales channel you run every week.
How Google ranks you
Google ranks local businesses on three things.
Distance
Out of your handsHow close the customer is when they search.
Relevance
You control thisHow well your profile matches what they searched for.
Prominence
Mostly up to youReviews, replies, and activity. You build it week by week.
That's why no honest marketer will promise you the #1 spot. This guide focuses on the two you can control.
What's inside
11 parts, in the order you'll use them.
- 78 pages
- 21 profile fields
- 3 review request texts
- Review reply templates
- 4 ready-made posts
- 11 real screenshots
- 90-day plan
- 01The asset you already own and don't use
- 02How Google decides who shows up
- 03Claim, verify, and clean up your profile
- 04The 21 profile fields, one by one
- 05Categories and local keywords
- 06Reviews: the engine of your reputation
- 07Photos, videos, posts, and Q&A
- 08The 90-minute weekly routine
- 09The minefield: what gets you suspended
- 10Reading your dashboard and your competitors
- 11The 90-day plan
Take a look inside
Real pages from the guide.
Keep it open next to your profile while you work.
No made-up stats
Every stat comes with a source and a year.
47%
won't use a business with fewer than 20 reviews.
BrightLocal, 2026
10%
need a perfect 5.0. Most people are fine with 4.0 or higher.
BrightLocal, 2026
+35%
higher revenue for businesses that reply to their reviews.
Womply, 2019
We also cut the popular stats that don't hold up, like "88% of local mobile searches lead to a visit within 24 hours."
Who it's for
Built for owners who'd rather do it themselves.
This is for you if:
- You have a storefront or serve a local area.
- You google your own service and don't show up.
- You set up your profile once and never went back.
- You'd rather try it yourself before hiring someone.
This isn't for you if:
- You want a guaranteed #1 spot. Nobody can promise that.
- You want results without ever opening your profile.
- Your business is online-only, with no local customers.
It's not hard. It just takes work. That's exactly why your competitors aren't doing it.
About the author
Rodrigo Neves, founder of Tellus.
I grew up working the counter at my family's building supply store. After ten years in marketing, I keep seeing the same thing: owners pay for ads before they fix the storefront they already have. This guide shows you how to fix it.
More about TellusGet the guide
All of it for $67.
That's less than what one lost customer costs you.
The Top of the Map Protocol
$67
One-time payment. Yours to keep.
- The 78-page guide (PDF)
- All 21 profile fields, and how much each one counts
- How to pick the right category
- 3 texts for asking customers to leave a review
- Reply templates for good, bad, and fake reviews
- 4 ready-made posts and a 4-week calendar
- A 90-minute weekly routine, with checklists
- What gets profiles suspended, and how to appeal
- A 90-day action plan
Secure checkout. Instant download.
Try it for 7 days.
Read it, open your profile, and get to work. If it's not what this page promised, ask for a full refund within 7 days. No hassle, no questions asked.
Trying it is risk-free. Staying invisible isn't.
FAQ
Quick answers.
Can't I find this for free on YouTube?
You'll find plenty of videos. Most are outdated or repeat stats nobody can back up. This guide puts everything in the order you'll do it, with a source for every number.
I already set up my profile. Is this still for me?
The real question is how many of the 21 fields are filled in correctly. On most profiles we look at, it's fewer than half, and the primary category (the field that matters most) is often wrong.
How much time does this take?
About 90 minutes a week once you're set up, mostly in five-minute chunks.
Is this a course?
No videos, no modules. It's a PDF you keep open next to your profile and follow step by step.
When do I get it?
Right away. You'll get the download link by email as soon as your payment goes through.
Will this get me to #1?
Nobody can promise that. Distance is one of Google's three ranking factors, and you can't control where your customer is. This guide helps you win on the other two.
What if it's not for me?
Ask for a full refund within 7 days. No questions asked.
Your next customer is searching right now.
They'll pick one of the top three businesses on the map and call. Make sure you're one of them.
Rather have us handle it? Get a free strategy assessment.